PETER & THE WOLF

Initial pitch:

THE ARTIST:

Name : Peter & The Wolf
Genre: Indie, one man band, writer and singer
Image: original, outsider, feminine, melancholy, fragile
Target audience; the target audience would be a niche audience, arty, young adults +, open minded and cultured
Song: „Foreground“

Concept:
Identity
Gender/Sexuality
Loss of identity
What‘s role in life?
finding yourself


AUDIENCE

Demographic:
22 years
male
bisexual
white, eurpean
looks: pale, tall, skinny, longish dark curly hair, black eyeliner, denim shirt or white T-Shirt, wooly colorful hoodie, denim or leather jacket
JICNARS scale: C1, which identifies the status - supervosiry/clerical/junior management: moddle-class, like teacher parents, jobbing in supermarket or CD store, no Uni.


Psychographic:
looking at VALS - The psychographic profiling system: he'd be a drifter, innovator or experiencer
young, chilled, impulsive
spending much money on music&film, well all he has, is not sure what he wants from life but has a clear opinion on art and his preferences -> arty, independent films and music
individual
doesnt need attention
thinker