DIGIPACK PLANNING

Digipak

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There is a good sense here of the progression of your concept, which has gone through a few phases to reach where you are now!  You have some good detail in your research and planning materials to document this process and there is a clear sense of audience and institutional contexts.  You do need to upload the set designs which were drawn out and perhaps the mood boards as well to complete this week's package.

James

SCHEDULE

The first location is going to be in the studio, where the performance on the piano and him singing, is going to take place.

In the studio we can see a black, old looking piano, a white door, which we won’t see with the over exposed lighting, a sheet of glass, where he is writing on. When he starts writing, this is the first time that the audience is being introduced to the colour purple, which we will see throughout the video on different props and ion different locations.

• Set-up 1: We see Peter entering the white cell and his piano
• Set-up 2: When we hear the first “bling” sound the piano keys play by themselves. We see purple finger marks on the piano keys.
• Set-up 3: Peter walking to the glass and writing the name of the band on it in purple.
• Set-up 3: White walls are getting coloured/ Peter body painting, painting on glass, throwing himself on the walls.

Shot numbers from storyboard

1-10(dissolve into house location), 12, 15, 16, 17, 31, 32, 33.

The second location will be the house, which should be seen as a metaphor for his mind. It is his own world, where he can do whatever he wants and has the power of rejuvenating things e.g Bringing dead flowers alive, bringing the ballerina in the box alive.

• Set-up 1: We will se an over shoulder shot of his head, looking out the window, the world outside the house is out of focus. As the lyrics say “Palms in the middle, hands in the middle” we can see him putting his palm on the window and it cuts to the outside, where we can see him doing this action. He then leaves purple hand marks on the window, as he walks away.
• Set-up 2: This set up is going to be the room with the ballerina. It is quite empty and we will only see a book shelf and a window, which is probably blocked with bars of wood. As we cut to an extreme close up of a ballerina in the box without, who is missing one arm, the artist is going to pick up the arm and fix it. As he does that, we see that he leaves purple marks on her. It the cuts to the real ballerina with a purple arm.

• Set-up 3: The third set-up is going to be in front of a fire place, rocket chair and painting. The painting hangs slanted, and as he puts it straight and the colours of the painting refresh, we again see purple marks on the frame.
• Set-up 4: Rotten flowers. The vase is fallen over with rotten flowers and as he puts them back up the flowers become alive.
• Set-up 5:  Rejuvenation
• Set-up 6: Rejuvenation
• Set-up 7:  Set-up seven is going to take place in the long corridor. He walks towards a door where bright light shines trough, which should leave the audience thinking that it is the studio. As he walks down the corridor and streaks along the wallpaper, he again leaves colour on them.

CAST

CAST

For our main character, we would like to use a rather skinny and good looking guy. We want him to represent the indie and rather alternative style. This means that within his look, we want to still show a bit of weirdness and vulnerability, although still attractive.

For our female role, which is the ballerina, we would like to use Paula, which is also part of the production team. We think that she has the right look for it and seen that she is a dancer, she would be perfect for it.

Storyboard Animatic and Evaluation

On the video above you can see my group’s storyboard. We did that in order to see how long every shot lasts and how the end result could be to eventually change bits of it.

After we kind of had an idea how our shots should look like and what we want in our music video, we started to draw our storyboard. We named our shots/movement and tried to match it with the original track.  Then we filmed it and in the editing process we started to match our shots to the action.

I think it gave us a good overview of what we actually want to rechieve and what we have to make better. I guess that by now we are much clearer what we want him to do in our second location and how we want to present this to the audience. From the beginning on we wanted our video to be visually beautiful and in the past weeks we had to change ideas and our storyboard a lot of times. But we still want to concentrate on the picture a lot. Therefore our idea to rejuvenate different objects could work very well. We purposely chose two different locations, because one is “reality” and the other one in the house should represent his own worl, he crated. We therefore had to choose specific things and action that he could do in the house and just a simple performance stage. I guess lighting could help as two create a big contrast between both of them. A new idea, which we thought about after filming the storyboard, is that he opens a diary and it cuts to a Polaroid picture, which just fell out of it. We can see then see the picture moving and he sees himself in it, walking down a hill or simple with balloons in his hands.

What I learned from this task is that it is really important to create a storyboard, because it gives you proper ideas, how the overall result could look like. Also, we came up with more ideas, which I think will make our video, even more visual and interesting.

PROP's AND COSTUME LIST

For our main male role we thought about two different styles of costume in two different locations.

In the first location we would like him to wera black laced up boots, black skinny jeans, a black “army style” jacket with collar and a whit simple T-Shirt.

In the second locations, which will be in the house(his mind), we thought about him wearing black skinny jeans, a navi long sleeve jumper with white stripes and bare feet. We wanted him to wear the striped T-Shirt in the studio as well, but seen that our lighting there is a bit over exposed, you couldn’t really see it then.

For our femal character in the video, which will be a ballerina, we want a plain tutu. Therefore we looked up some up online and we found a plain white tutu with a feather corsette, which would go very well, because the colours/light in the house will be simple and in a way dreamy.

The only props in the studio we want is a rather old looking piano, a white door and a long sheet of glass, where he will be writing on.

In the house we would like to use:

A doll or a ballerina in a box

Live flowers and dead flowers (transformation)

Light behind the door at the end of the corridor

Teacup

Purple paint, which we use throughout the video e.g on the wall, windows, doll, etc

Body Paint

Fruit and rotten fruit

A rocking chair

Curtains

Painting/old frame

Wolf hat

Strawberry Chupa Chup