TASK 1: In what ways do your media products use, develop or challenge forms and conventions of real media products?

Camera

CHALLENGES- As he writes on the perspect we wanted to create the feeling for the audience, as if he was writing directly on the camera. There are no performance elements, neither does it contribute to a narrative.
At the beginning of our music video we have him out of focuse and the audience sees the title. As we have a focus pull to him singing, the audience is introduced to the title of the song, whoch is not typical for a music video. It challenges conventions of other music videos and artists, seen that Peter & The Wolf cares more about his ideas and music, istead of showing off in front of an audience and presenting as much as they can.

Style

CHALLENGES – because these shots are more filmic and different than a usual music video. There are no special effects, narrative or performance, as he is only shown walking up the stairs.

Seen that we wanted our music video to follow the genre, which is Indie, we experimented more with our shots. We used close ups and other shots on his hands, feet and over all on his movement, which we thought is more important to us. In other music videos, they probably sell on looks and performance in the video, which we didn't focus on, and therefore I think it challenged the convention.

Dancing

DEVELOPS – dancers are often used in music videos. The different to our music video is, that they normally are rather commercial dancers that dance for or together with the artist and therefore the song is dancy. In our video our ballerina is part of the story. This is why we neither challenge nor use this convention but we develop the dancer idea and put it into a completely different content and music genre.
In the music video of Beyonce, "Love On Top", she has several men as background dancers, which immediately show, that it sells to a specific RnB/girls audience. The dance style is rather sexy and up to beat and contrasts our sophisticated ballerina, which is a more artistic element in our music video and shows the seriousness of it.

Performance a)

DEVELOPS – it develops the convention, as we see the artist perform but instead of acting it he just stands still against the wall and doesn’t even look into a camera. This specific shot conveys to our genre. The artist doesn't sing into the camera and his audience, instead he stands still, leaning against a wall and concentrating on the lyrics and not on his looks or performance. This might contrast Katy Perry's music video to California Girls, where she uses a lot of props and people to sell it to her audience. She also sings to the camera, which Peter & The Wolf doesn't do, because we keep it simple.

Performance b)

USES – it uses the convention as we show the artist playing his instrument, or rather see close ups of his hands playing which is commonly used in music videos that are by brands or artists that play their music themselves. We did this in order that the audience sees the connection/link between the artist and his love for music.

The performance is our key convention. Just that at some point in the video it is playing itself, which seems rather sophisticated. We took a normal element and subverted it.

Special effects

USES -  it uses the convention especially nowadays as the technology gets better and better and more artists use CGI in their videos to add value and the level of interest , or enhance the look of the video. We used simple and not many special effects. Not to go with today's technology, but I think it goes with our theme and genre.

2 PANELs OF DIGIPAK

-         The font CHALLENGES convetions of almbum cover styles because we kept it really realistic by using the actual artist’s writing and scribbling to underline the genre of Peter & The Wolf, which is Indie. This specific font makes our digipak more realistic and personal.

-          We also use the same background wallpaper as in the video ionstead of coming up with a whole new fancy design, which creates a link between the artist in the video and the artist on the cover.

-         Also, we don’t use and photos except for one Polaroid which CHALLENGES the convention of using new technology to edit photos. It is kept very simple and has no photoshop changes.

The Poster

-         Simple, no photoshoped changes made.

-          Using a known photo from the music video we remind the audience of it and maybe encourage customers to create a style or unique selling point.

-          It also refers back to the genre of the music, which is Indie.

-          Eg her we can see how RnB/HipHop uses “sex sells” to promote their music.

How is the artist represented as a person?

 He stares melancholy out of the window into the wide world. Which refers to his genre.

Whereas “The Prodigy” stare with an aggressive expression right into the camera/audience conveying the feel that the band and their music is though and loud and intrusive. Also they want to take over the world with their music, whereas Peter just cares about his music because it makes him happier and it’s not about marketing himself. (This is just seen as his reputuition as an artist, obviously he wants his music to sell good.)