RICHARD DYER
Dyer has written extensively about the role of stars in film , TV and music. Irrespective of the medium, stars have some key features in common :
- A star is an image, not a real person, that is constructed(as any other aspect of fiction is) out of a range of materials (eg advertising, magazines etc as well as films (music)).
- Stars are commodities produced and consumed on the strength of their meanings.
STars depend ipon a range of subsidiary media - magazines, TV, radio, the internet - in order to construct an image for themselves which can be marketed to their target audiences.
The star image is made up of a range of meanings which are attractive to the target audiences.
Fundamentally the star image is incoherent, that is incomplete and open. Dyer says that this is because it is based upon two key paradoxes.
PARADOX 1.
The star must be simultaneously ordinary and extraordinary for the consumer.
PARADOX 2
The star must be simultaneously present and absent for the consumer. ( never meet them, audience are continuously trying to fit the pieces together but never can, because paradoxal, feel you know them, being with them).
1Analysing the cover of "The Doors"
The Genre of this CD cover is Rock and we see a poster of them four on a wall and in front of it a strong man dancing, a kid, act/gymnastics and a man playing the trumpet. This suggests a kock genre, the 4 men on the poster could suggest a boy band but the other elements of the picture suggests otherwise.
The font on the cover is quite unique and is their trademark font, suggesting the already have an established audience.
The target audience is between the age of 18 and 50 males. The unique and quirky lures in the arty, music fans, educated. Not featuring themselves on their front cover suggests that the music is more important than their image, suggesting talent and quality music.
Through their cover , the band chose to represent themselves as quirky, individual and rocky.
Amy Winehouse
Amy Winehouse's cover very simple and more RnB and Soul.
The font is bold and big centered. Other than the cover from "The Doors", she is in the center and wants to draw the attention on her.
The target audience is 16+ mainstream. She looks very innocent, which we all know is not the reality. She hides her tattoo's. Sitting down on a cover could signify rebellion.
SHe represents herself very serious, rebellious. She also shows herself as a soul singer and not following the "sex sells" trend.
Dyer has written extensively about the role of stars in film , TV and music. Irrespective of the medium, stars have some key features in common :
- A star is an image, not a real person, that is constructed(as any other aspect of fiction is) out of a range of materials (eg advertising, magazines etc as well as films (music)).
- Stars are commodities produced and consumed on the strength of their meanings.
STars depend ipon a range of subsidiary media - magazines, TV, radio, the internet - in order to construct an image for themselves which can be marketed to their target audiences.
The star image is made up of a range of meanings which are attractive to the target audiences.
Fundamentally the star image is incoherent, that is incomplete and open. Dyer says that this is because it is based upon two key paradoxes.
PARADOX 1.
The star must be simultaneously ordinary and extraordinary for the consumer.
PARADOX 2
The star must be simultaneously present and absent for the consumer. ( never meet them, audience are continuously trying to fit the pieces together but never can, because paradoxal, feel you know them, being with them).
1Analysing the cover of "The Doors"
The Genre of this CD cover is Rock and we see a poster of them four on a wall and in front of it a strong man dancing, a kid, act/gymnastics and a man playing the trumpet. This suggests a kock genre, the 4 men on the poster could suggest a boy band but the other elements of the picture suggests otherwise.
The font on the cover is quite unique and is their trademark font, suggesting the already have an established audience.
The target audience is between the age of 18 and 50 males. The unique and quirky lures in the arty, music fans, educated. Not featuring themselves on their front cover suggests that the music is more important than their image, suggesting talent and quality music.
Through their cover , the band chose to represent themselves as quirky, individual and rocky.
Amy Winehouse
Amy Winehouse's cover very simple and more RnB and Soul.
The font is bold and big centered. Other than the cover from "The Doors", she is in the center and wants to draw the attention on her.
The target audience is 16+ mainstream. She looks very innocent, which we all know is not the reality. She hides her tattoo's. Sitting down on a cover could signify rebellion.
SHe represents herself very serious, rebellious. She also shows herself as a soul singer and not following the "sex sells" trend.
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